Grupo Cambuci is proud to be a 100% Brazilian multinational and built his story with courage, dedication, effort and work - typical of Brazil and which remain the pillars of the company's continuous search for better results and expansion of its coverage, both in Brazil and abroad. It all began in 1945, when the sons of Assibe - Victório, Eduardo, Mario and Ernesto Estefano - still young, but with lots of fiber and entrepreneurship, bought the part of their uncles and founded, officially, Malharia Cambuci SA, a company of clothing for men and women in the neighborhood of Cambuci, in São Paulo.
Slightly less than 25 years later, in 1968, the brothers Eduardo, Ricardo and Roberto Estefano, sons of Eduardo and grandsons of Assibe, took over the company after the retirement of their uncle Victório. That change starts a promising new cycle in the company, which now focus its work in the sports market
In 1970, Cambuci created the brand Penalty and launched products for football practice. With the success, some years later, Cambuci moved its production to the countryside of São Paulo, in a factory complex designed to meet the entire Brazilian market. Then, closed its first major contract with São Paulo Football Club. The 70’s was a period of great growth for the company.
In 1979, Cambuci, with the brand Penalty, closes partnership with the Brazilian Confederation of Indoor Football (CBFS), which had just been born. For over 20 years, constant investment in the sport would sign Penalty as a professional brand closely tied to the football universe, in its various forms. It began at this time, the internationalization of the brand Penalty.
Before the mid-80’s, Cambuci becomes the largest Brazilian manufacturer of balls. During this period, it became a publicly held corporation traded and acquired the manufacturing rights of the brands Asics (shoes) and Wilson and Doonay (rackets and tennis balls).
Absorbing, from there, experience and technology that enabled it to advance the international standard of its products. Following the path of internationalization, in the 90’s, Penalty consolidates its presence in South America, becoming the hallmark of the major federations and confederations in several sports.
As a result of the investments, the brand appears to have a "golden touch" and won twice Libertadores da América and World Club Cup with São Paulo Football Club in 1992 and 1993. Two years later, in 1995, it was time to be champion of Libertadores da América with Grêmio de Football Portoalegrense and runner-up in the World Club Cup. Also, was five times champion worldwide (82, 85, 89, 92, 96) with the Brazilian Futsal Team, making the sport increasingly prestigious in the world.
Even in the 90’s, the explosion of the consumption of sporting goods stimulates Cambuci to invest more in the Penalty brand's growth. On the other hand, the opening of the Brazilian market to imports causes the entry of many international sports brands, making consumers more demanding.
These events were seen as a challenge. In three states in Brazil, Sao Paulo, Bahia and Paraíba, modern factories were opened, expanded product lines, developed new technologies into balls, shoes, apparel, equipment and supplies, and strategic investments made in the sports sector. Thus, Cambuci maintained its competitiveness in the domestic market and established itself in the international market, taking the brand Penalty for several countries throughout the Americas, Asia and Europe.
In 1998 it was founded Penalty Argentina, the first branch outside of Brazil and now has a massive presence from Missiones to Usuhaia, being one of the major brands of Argentine football.
To ensure the strategy of increasing its presence in the sports universe, Cambuci launches in 2005, the brand Stadium, complementing the extensive product portfolio of the company. Seeking to keep pace with the rapid growth of national economy and the migration from class C, D and E, the brand Stadium is presented as a new option for the purchase of sporting goods, through the excellent cost-benefit ratio offered in your materials.
In 2008, Cambuci internally starts a major project planning to reposition the brand Penalty and, in 2011, after three years of research and investments, presents its new strategic direction, supported the legitimacy of being the only genuinely Brazilian brand of football. This repositioning, focused on a bold new visual identity, the complete redesign of the product portfolio, structuring for excellence in service delivery and strengthening the brand in the international market, aims to prepare the best possible way Penalty for the coming years, maintaining the brand as one of the greatest exponents of the national sport.
Today, Cambuci SA is present in 14 countries, including Argentina, Chile, Japan and Spain - which has just installed an office that will serve as an “arm” to reach other European markets. To meet a growing demand, it has facilities that meet the strictest international standards and produce sporting goods that are thoroughly tested in laboratories and mainly by professional athletes. Such care guarantees the endorsement of major sports federations and confederations in the world.
Also aware of its role in societies where it operates, Grupo Cambuci employs, only in Brazil, approximately three thousand direct employees who are trained and have all necessary assistance to the best practice of their duties. As a citizen corporate it supports various social projects, providing opportunities to disadvantaged people.
A story written through the unconditional support to the sport, that's how Cambuci, through its brands Penalty and Stadium, keeps its job, knowing that the best way to celebrate the past is keeping the focus on the future.